Ban Biz Babble Now

It never ceases to amaze me what sometimes passes for communication in professional settings. In the never-ending quest to sound impressive and knowledgeable, otherwise rational and intelligent people continue to alienate, confuse, bore, and waste the time of people who could have been their supporters.

It’s an old lament for people who consider themselves decent communicators — but apparently one that still can use voicing. This recent blog post on the Harvard Business Review site made the point quite effectively. In the following few paragraphs, I summarize it for you — first in the language I’ve come to know as Biz Babble-ese, then in Human-speak.

Biz Babble-ese: I felt compelled to enhance the exposure of this recent posting in Harvard Business Review by amplifying its messaging — which demonstrates unique alignment and synergy with my own mission, vision, and values.

Human-speak: This cool piece in HBR gets at exactly what I try to tell folks who are caught up on using jargon that they think sounds cool.

Biz Babble-ese: One could say the piece operates in the space around maximizing dissemination of thought and economy of verbiage, whilst enhancing user engagement in the process. After all, what good is advocacy for the user community without a desire to make the user experience as interactive and user-driven as possible?

Human-speak: It’s another article extolling the virtues of simple writing and communication. How can anyone presume to connect with an audience without taking the needs and understanding level of the audience in mind?

Biz Babble-ese: So have terminated any ancillary activities and be engaged with the aforementioned content solution in real time.

Human-speak: Go ahead and check out the article!